Marketing strategy for Pangasius (for human consumption) Positioning and target market Define clear segments: affordable mass-market (supermarkets, wet markets), health-conscious consumers (organic, low-fat), foodservice (restaurants, processors). Emphasize Pangasius attributes: mild flavor, firm texture, affordable protein, and sustainable/traceable production where applicable. Pangasius ( depositphotos.com) Product & value proposition Offer product formats: whole, fillets (fresh, frozen), portion-controlled steaks, pre-marinated or ready-to-cook. Highlight quality controls: HACCP, cold chain, minimal additives. For premium lines, certify sustainability, antibiotic-free, or local origin. Pricing and distribution Use tiered pricing: value lines for budget retail, premium for niche channels. Optimize margins by balancing fresh (higher value, logistics-sensitive) and frozen (wider reach, longer shelf life). Distribute through wholesalers, retail chains, foodservice distributors, and ...