The increase in population is increasing day by day, this increase in population will affect the increasing need for food products. If calculated from the increasing population, the demand for food products will also increase significantly. Tilapia is one of the food products that plays a role in fulfilling people's needs for nutritious food. However, these food products are not only fulfilled by tilapia but can be fulfilled by other similar food products such as chicken, beef, mutton and other consumable fish (catfish, gourami).
.jpg)
As a freshwater fish, tilapia is widely cultivated by fish farmers in fishery ponds. Tilapia production in Indonesia has increased from year to year. In 2021, tilapia production in Indonesia reached 1.35 million tons with a value of IDR 33.62 trillion. This number increased by 9.63% compared to the previous year, which was 1.23 million tons with a value of IDR 29.19 trillion. The increase in the amount of tilapia production is generally influenced by the success in tilapia farming, for example, the application of intensive tilapia farming methods through fish farming technology using a pinwheel and tilapia rearing technology with a tarpaulin pond system.
The increase in the amount of tilapia production will affect the increase in the supply of tilapia in the market. An increase in the supply of tilapia in the market can reduce the selling price of tilapia.
Supply is the total amount of goods that are willing to be offered at various price levels and at a certain time. If prices rise, the amount of goods offered increases. Likewise, when prices fall, the amount of goods offered also falls or gets less.
In general, there are several factors that can affect the supply of tilapia, namely:
1. Tilapia price.
Price is the main factor affecting supply. This happens because the price set by the producer or seller will affect the profit that can be obtained. The higher the price of goods or services, the greater the profit that can be obtained by the producer or seller.
2. Profit.
Profits that can be earned by producers or sellers are an important factor affecting supply. The greater the profit that can be obtained, the higher the price of the goods or services offered.
3. Selling costs.
Selling costs are one of the factors that affect supply. Selling costs include costs incurred by producers or sellers in the process of selling goods or services, such as promotion costs, distribution costs, and direct selling costs. The higher the selling costs, the higher the price of the goods or services offered. This happens because the price set by the producer or seller will affect the profit that can be obtained.
In a market, a meeting between supply and demand will occur, the meeting between demand and supply is at the equilibrium point, where the price of the product and the quantity of goods demanded and offered meet each other.